Water is Life rides a meme right into brilliance…

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Water is Life is a charity dedicated to bringing the simplest and most important of necessities…clean water… to communities in desperate need.

They drive home their message brilliantly here in First World Problems.

Be sure to visit their website. And if you can afford to give a donation please do. 1.8 million people will die this year alone from water borne illnesses. The majority of them children. We CAN do better.

While you are on the site check out The Straw. At just $10 each these revolutionary devices can literally save lives providing a year’s worth of clean drinking water for a person.