I personally think Subway is coming out on the losing end of this fight. Right now they are looking silly and petty and Domino’s is looking clever and funny. I don’t understand why Subway doesn’t seize this opportunity to get clever themselves. Counter with something brash and new and memorable. … Continue readingThe Dominos vs Subway War
The fact is that while e-mail marketing should of course be entered into thoughtfully there is simply no reason for it to be intimidating or mysterious. This is the first of three articles designed to demystify the jargon surrounding email marketing. Once you know your CPM from your conversion rates and your Opt Outs from your Open Rates you will be well on your way to taking that leap into designing your first email marketing campaign. … Continue readingDemystifying Email Marketing Jargon for the Small Business Owner: Part One of Three
An important point to note here is that if you are not offering anything unique you need to consider modifying your business model to make yourself unique. This is so vital to making your business successful that it is worth the time and effort you will invest in it. … Continue readingThe power of being unique: 3 easy steps to honing your marketing message
Done right banners can still drive traffic to your site and build brand awareness (personal or product). … Continue readingBanner Ad Bonanza: Banner ad success in three easy steps